Mobile marketing has become crucial for small businesses. Back in 2014 we passed an important milestone. For the first time people were spending more of their online time on their mobile devices than desktop or laptop computers. That’s huge. It means that if all your online efforts are focused on regular internet marketing, you’re missing out. And if your site and sales funnels aren’t mobile friendly, you’re risking your small business and livelihood. Here are three different ways mobile marketing can help your small business.
Being mobile friendly and actively going out there and marketing to mobile users makes sure that you are always reachable. If your potential customers are at work and checking on your open hours or product lines during their lunch break, you’re there. No matter how they use their smart phones and other mobile devices to connect with you and your business, it will work and you’ll be able to serve them with the information or products they need.
Interact With Your Mobile Customers
Mobile is also great for interacting with customers through a different medium. This may include emails, social media, or your own app. The key is to be where your customers are. Get in front of your target audience and start interacting with them. Not only will this help you with business in general, it will also help you pinpoint any issues your site or your shopping cart may cause with mobile users. Keep the lines of communication open, get in front of more and more people interested in what you do, and good things will happen.
Take Advantage Of Their Smart Phones
Mobile marketing really shines when you think outside the box and take advantage of the fact that your audience is on their smart phone. For example, if you have a brick and mortar store, you could use the location information to make it easy for them to find your store, or send them special offers when they are within a mile or two of your location.
Other ideas are to use location information in your online business to automatically estimate shipping and tax information during the order process (“estimated shipping based on your current location”).
Once a customer gets their product, you could follow up and ask them to snap a picture or take a video and give a little review of the product, or share on social media.
Keep an eye out for what others are doing in this space and then figure out how you can adapt those ideas to your own mobile marketing strategy.