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Category Archives for "technology"

Automation is Nothing Without Strategy

There are a lot of contact managers and customer relationship management (CRM) systems out there, and entrepreneurs are constantly told to automate as much as possible, but you need to watch this video before you jump in, because automation is nothing without strategy.  In this video, I talk to Evan Samurin, of Infusionsoft, and the best practices he shares really apply to any entrepreneur…any system.

How to Create Professional Video Slide Shows Fast

Video slide shows are short videos that have pictures and/or video added with a soundtrack.  They are great for creating marketing videos that don’t require voice overs, and the service I use a lot is Animoto.  It usually takes me 15 minutes to create a professional 1 to 5 minute video, and they have great presentation templates and a huge library of royalty-free soundtracks to choose from.  The best part is that it is ridiculously easy to to create a video….drag and drop.  Below is one of the videos I created, and to learn more, click HERE.

The 3 Biggest Secrets “Techies” Will Never Tell Entrepreneurs

Techie Secret #1 – Having “years of experience” doesn’t make a better technology expert:

  • With the average life cycle of new technology being 6 to 12 months, experience doesn’t matter as much as the drive to learn new things.
  • Someone with 2 to 3 years experience in the Information Technology (IT) field can surpass a professional with more than 20 years experience in terms of relevant knowledge and the ability to solve problems.
  • A business owner can learn about the latest social media tools in a few months and out perform someone with a 4-year Computer Science AND Marketing degree.
  • When looking for a technology professional, ask them to describe their innovations rather than just listing their skill sets or companies they’ve worked for.

 

Techie Secret #2 – Everyone is a “techie” (unless you’re Amish):

  • A “techie” is someone who likes to learn and use technology.
  • If you use a computer, tablet, email, cellphone, TV, printer, video camera, GPS, drive a car or even use a microwave…you are a “techie”. Some people are simply “techier” than others. The question is – to what degree are you a “techie”?
  • There is no formal eductaion needed to be designated as a “techie”.
  • Everyone has access to the same information “techies” use to learn about new technologies and find solutions to problems.

 

Techie Secret #3 – Technology is fun:

  • What’s not fun about making money, saving money or having more time to do the things you want to do?
  • If I taught you how to use a tablet, such as an iPad, to increase your sales conversion and process transactions that put money in your bank account, you might just think technology is LOTS of fun.
  • Still don’t think technology is fun? When I purchased a GPS for my car and didn’t have to worry about getting lost or missing an appointment, I was so happy that I could have married the slightly robotic-sounding woman providing me turn-by-turn directions without scolding me or making me feel like I was a complete idiot.