You’re Invited to the Secrets to Plant-Based Living Summit!

Join me as I am interviewed by Sandra Cotto, Plant Based Health Coach, host of the “Secrets to Plant-Based Living” video series, where we discuss, #plantbased options and solutions to help you have a MONUMENTAL change in YOUR own HEALTH while also making a positive IMPACT on the PLANET! You don’t want to miss this. Gain FREE access to this exciting and educational video series here at http://bit.ly/plantbasedlivingsecrets
#secretstoplantbasedlivingsummit #plantbasedlife #vegan #plantbasedhealth#plantstrong #mentalclarity #boundlessenergy #radianthealth#lifestyletransformation #plantpowered

Kim Allan Williams, MD, MACC, FAH: The Growing Acceptance of a PB Lifestyle by Cardiologists

Ronnie Tsunami interviews Dr. Kim Allan Williams, Chief of the Division of Cardiology at Rush University Medical Center, who is board certified in Internal Medicine, Cardiovascular Diseases, Nuclear Medicine, Nuclear Cardiology and Cardiovascular Computed Tomography. He has also served as the President of the American Society of Nuclear Cardiology (ASNC), Chairman of the Board of the Association of Black Cardiologists (ABC), and President of the American College of Cardiology (ACC).

The PlantPure Summit features interviews with 60 experts in plant-based nutrition, lifestyle and health care.  To view all the videos, click HERE>>

The Rapidly Growing Opportunity for Plant-Based/Vegan Entrepreneurs

Ronnie Tsunami interviews Miyoko Schinner, who has been an entrepreneur for 30+ years in the food world as a bestselling author and chef. She also co-hosts the national cooking show Vegan Mashup, is a founding member of the Plant Based Foods Association, and was recently inducted into the Vegetarian Hall of Fame by the North American Vegetarian Society (NAVS) in 2016.

The PlantPure Summit features interviews with 60 experts in plant-based nutrition, lifestyle and health care.  To view all the videos, click HERE>>

The Healthy School Food Summit

As a board member with the Coalition for Healthy School Food, Ronnie Tsunami helped put together the Healthy School Food Summit (HSFS), which was an online summit designed to educate school administrators, teachers, parents, food service workers, legislators and others on ways they can add more healthy food options in their schools to help students grow and excel while also motivating and inspiring them to also eat better at home.

To view all the video interviews, click HERE>>

Embrace YOU for Happiness & Success

In 2001, I was having lunch with Neil Evans, the first CIO of Microsoft, in Bellevue, WA.  At the time, I was the CIO for ITech Services, a company managing technology training programs in partnership with academic institutions, which included 150 colleges and universities in the US.  We were in the middle of building the Microsoft IT Academy (now called the Microsoft Imagine Academy), which I had helped design and was eventually rolled out to over 10K academic institutions around the world.   We had stopped for lunch, and during the conversation, Neil asked me why I called myself a CIO.  At first, I was a bit surprised and slightly offended, because I thought he was implying I wasn’t qualified to be a CIO.  I started to explain my technical background and duties at ITech, and he stopped me and said, “No, I mean you are not a CIO…you are a CMO.”  I started to stammer and defend myself as a “techie.”  You see, at the time I thought being a “marketing guy” was like being a used car salesman…always trying to make a pitch….stretching the truth.  I hated selling.  It just wasn’t me.  However, he pointed out that I was building products and programs, coming up with ideas on how to get these programs adopted by our target markets, and that this program development was really a marketing function.  It would be years later before I embraced my marketing side and actually called myself a CMO, but that opened up the “flood gates” in terms of opportunities.  I felt free to think about things that were “pie in the sky” ideas instead of always forcing myself to think about processes and the immediate future.  Instead of trying to automate everything and take people out of the equation in the name of efficiency and cost-savings, I could actually think of ways to put people back in the equation…to understand their needs and pain points so that I could solve them.  However, this would not be the only time I had to look in the mirror and be honest with myself.

Fast forward to 2012 – I was known as “Ronnie Tsunami – The Tiki Techie,” and I helped coaches to market themselves better and grow their businesses by leveraging the latest technologies.  I was doing videos and workshops, and I was using my island persona – Ronnie Tsunami.  In case you don’t know, I am originally from Hawaii and am also a professional musician in my own trop-rock band, the Tsunami Wave Riders (imagine Jimmy Buffett meets Santana in Hawaii).  I was doing island-themed technology workshops for entrepreneurs while dressed in an aloha shirt, cowboy hat and flip flops…and my band would actually also perform at my workshops.  It was so much fun, and I was pretty happy and excited because I thought it was very unique.  To grow even bigger, I met up with THE video marketing “guru” as part of special brainstorming session, and I showed up in my aloha shirt, cowboy hat and flip flops.  His recommendation to me was “get rid of the Hawaiian shtick.”  To him, the island theme represented a lack of technology.  He wanted me to instead lead off with my tech credentials (i.e. working for the Secretary of Defense and building large scale training programs), and for heaven’s sake – “lose the aloha wear.”  I remember jumping on the plane from San Diego, CA, back to my home in Charlotte, NC, and being the most miserable EVER.  Physically I was so sick I couldn’t even talk, and apparently had laryngitis.  Emotionally, the wind had been knocked out of me as well.  I actually had to be rushed to the hospital right from the airport.  It took me a few weeks to recover, and during that time I did a LOT of thinking.  I decided if I wanted to succeed, I had to listen to successful people like the one I just met – I had to give up being Ronnie Tsunami.  I changed all the branding on my website, and I dressed like the perfect businessman.  I got rid of the island imagery in my materials and events, and I was oh so “professional-looking”…and I was also oh so depressed.  It wasn’t until I mentioned this story six months later to one of my clients and a network of coaches I had been working with that I got feedback – be authentic.  The love and support I received was overwhelming, and within a few months of being me again, I was the happiest I had ever been AND I had tripled my income.

Today, in 2018, I am still Ronnie Tsunami, and one of the things I enjoy is doing keynote talks on how change leaders and organizations can go bigger and faster in accelerating product launches, movements and anything else in between…and I still do my talks in my aloha shirt…tsunami-style.  One of the first points I talk about is being authentic…being true to your core values as as an individual and as a company.  This may seem like an abstract goal, but there are real steps you can take to identify who you are, what you stand for, and what your organization stands for.  Taking the time and making the effort to do this self-exploration has real consequences.  It creates a self-awareness of strengths, weaknesses and purpose that allows an individual and organization to anticipate problems, overcome challenges, and react faster to change.  Many of the people I meet are caught up in “positioning” themselves on social media, whether on Facebook or LinkedIn, based on what they perceive is most valued by all their “friends” and contacts rather than what is most important to them.  Considering how people are very selective about what they share on social media, especially challenges and “pain points” they have, basing your persona solely on what you see on social media is a mistake.

I’m sure you can see my point about why you should embrace YOU if you truly want to be happy and successful.  The catch is that you have to take a long look in the mirror and be willing to see both your strengths and your weaknesses.  That can be pretty scary if you hate criticism.  YOU have to give yourself permission to love yourself….warts and all.  No one else can do that…not your friends, not your children, and not your spouse…only you.  It can be challenging, but it is oh so worth it.  The act of liberating your mind and spirit..to be your authentic self…it is more than just temporary motivation – It is lifelong inspiration.

So are you ready?  It’s time to embrace YOU for the happiness and success you know you deserve.

 

Automation is Nothing Without Strategy

There are a lot of contact managers and customer relationship management (CRM) systems out there, and entrepreneurs are constantly told to automate as much as possible, but you need to watch this video before you jump in, because automation is nothing without strategy.  In this video, I talk to Evan Samurin, of Infusionsoft, and the best practices he shares really apply to any entrepreneur…any system.

How to Create Professional Video Slide Shows Fast

Video slide shows are short videos that have pictures and/or video added with a soundtrack.  They are great for creating marketing videos that don’t require voice overs, and the service I use a lot is Animoto.  It usually takes me 15 minutes to create a professional 1 to 5 minute video, and they have great presentation templates and a huge library of royalty-free soundtracks to choose from.  The best part is that it is ridiculously easy to to create a video….drag and drop.  Below is one of the videos I created, and to learn more, click HERE.

Asking for Help

Should You Hire a Social Media Expert?

This is a question that many business owners ask themselves. When considering whether to hire someone, you need to ask yourself several questions.

The first is, are you short on time? It takes a high level of commitment (mostly time) to post consistently on social media. The more channels you take advantage of, the more posting you will need to do. If you are currently working for others, and you simply don’t have enough time, or even if you are working for yourself and are too busy with your own tasks, hiring someone could help.

Even if you do have the time to manage your social media tasks by yourself, the next question you need to ask is, do you have enough experience? If you are looking to beef up your social media skills, then you should do it on your own. However, if your goal is to get your business to thrive, you should consider hiring a qualified expert. The techniques for how to manage each of the social media platforms are different from one to the next. An expert will know these differences and will be able to use them to your advantage.

If you are looking to learn how to properly manage social media, watching the work created by an expert will cut down your learning curve by a significant amount. Analyze what they are posting and pay attention to how they format your profiles in all of the platforms.

Another question to consider is whether or not the person you may hire has experience in your niche. Specialized niches are going to require that kind of knowledge. Many general niches don’t require specialized knowledge, so you have to be certain that this is an essential requirement.

Of course, when you decide to go forward with hiring someone, the next step is figuring out if they are qualified or not. You’ll want verifiable proof of their experience. At the very least, they should have blockbuster social media profiles with many shares, likes, follows, etc. If most of their social media profiles are company-based, ask them to show you their personal profiles. Most social media platforms allow multiple profiles.

Ask any potential candidates to give you their plan of execution. They may hesitate at first as they won’t want you to steal their plan and use it for your own purposes. But they should be able to come up with something that is high-level that gives you a comfort level that they know what they are doing.